ALL EYES ON COLUMBIA
BY THE NUMBERS
The Experience Columbia SC team contracted 38 future events this past quarter that are expected to draw 19,900 attendees and $3.4 million in estimated economic impact.
Our Convention Services Manager assisted 47 groups this past quarter, while our Partnership Services Manager built relationships with 22 new partners. The Visitors Center responded to 4,560 inquiries for information about the Columbia region.
- South Carolina Firefighters Association to be held June 2019 at the Columbia Metropolitan Convention Center and estimated to draw in about 6,000 attendees and $1.1 million in economic impact.
- Church of Our Lord Jesus Christ of the Apostolic Faith in April 2020 will bring 1,200 attendees and an estimated economic impact of $337,000.
- The Miss South Carolina Pageant in June 2019 forecasts 2,000 attendees and about $246,000 in economic impact.
ON THE ROAD
To help establish new relationships and cultivate business in the Columbia region, the ECSC sales team participated in industry trade shows and shared our destination’s story with meeting planners. We had a presence at:
- Religious Conference Managers Association (RCMA) Emerge Conference in Greensboro, NC
- Professional Convention Managers Association (PCMA) Convening Leaders Conference in Pittsburgh, PA
- South Carolina Society of Association Executives (SCSAE) Trade Show in Columbia, SC
- Independent Planner Education Conference in San Antonio, TX
- Destination Showcase in Washington, DC
- Connect Diversity in Birmingham, AL
EVERYWHERE A SIGN
Experience Columbia SC partnered with the City of Columbia and over a dozen partner organizations, including entertainment districts, Historic Columbia and the University of South Carolina, to roll out a new 222-sign vehicular wayfinding system in March 2019, just in time to welcome thousands of fans for the NCAA tournament. About ¾ of the signs are already in place, with the balance of the signs being installed in the coming months. In addition to the signs being larger and easier to read than the previous system from 2003, the addition of Columbia images on signs along with district-identifying elements for major hospitality districts creates a sense of place for visitors and residents using the system. Yazi Miami provided consultant expertise and manufacturing, while installation was completed by Colite in Columbia, SC.
A digital kiosk component of the wayfinding system designed for pedestrians will be incorporated by Fall 2019.