Columbia's Branding Effort
Friday, May 30, 2008 3:14 PM by Columbia, South Carolina
The Midlands Authority for Conventions, Sports & Tourism is developing a marketing campaign to attract more conventions and visitors to Columbia. A slogan is only a portion of what this campaign will include. The campaign is a comprehensive marketing process that begins with branding and will be carried through with advertising and direct marketing. The campaign will be designed to strategically target the meeting planners, sports event planners and leisure travelers determined by the Authority to be candidates for the many amenities and products Columbia's tourism community has to offer.
Our efforts are being funded by accommodations taxes generated and paid for by visitors who have come to our city. Accommodations taxes are collected for the purpose of funding tourism, which generates $1 billion in economic impact for the Columbia region each year. The travel and tourism industry saves the average local taxpaying family an estimated $690 a year in taxes. Our goal in conducting this new campaign is to increase this economic impact to our region.
We value your opinions and welcome your comments and feedback as we move through this process. Please fill out our online
comment form if you wish to share your thoughts with us, or you may email comments to firstname.lastname@example.org with "Branding" in the subject line.