This year, South Carolina Pride is celebrating 30 years, and celebrating big. The list of events leading up to the weekend has continued to grow, ranging from storytelling at Richland Library, to movie screenings at Nickelodeon Theatre, to Sunday Funday at Craft & Draft. The festival week itself brings in thousands of people, creating a positive buzz in this capital city. 

#Brave the Rainbow

If you’re a local, you may have seen window clings in many of Columbia’s storefronts showing off a diagonal rainbow in support of SC Pride. A new initiative this year, the Brave the Rainbow campaign gives local businesses a chance to show off their support for the LBGTQ+ community and show their excitement for incoming visitors.

Get Lit Night-Time Parade & Concert | Friday, October 4

Warm up with a street party at 6 PM before walking in the Parade down Main Street, which starts at 7 PM. If you’re planning to watch from the sidelines, find the perfect spot along Main, anywhere between Richland and Lady Streets. Bonus points for snagging an outdoor table at Michael's or The Grand for some of the best seats in the house.

You’ll see colorfully lit floats and cars, creative costumes, and tons of positive energy, all with music that will make you want to dance. When the parade is over, the party doesn’t end. Follow it all up with a street dance and concert at 8 PM, headlined by Berlin, featuring Terri Nunn. Yes, the people that sing, “Take My Breath Away.” You may want to start prepping your vocal cords now.

Famously Hot SC Pride Festival | Saturday, October 5

After you wrap up your morning at Soda City Market, stay on Main for the Famously Hot South Carolina Pride Festival from 12 – 9 PM. Here you can catch food & beverage vendors, community resources, and performances by nationally recognized acts like Deborah Cox, Sheena Easton, Phoenix, and more. 

If you’re going to the festival with the kiddos, look out for the Family Pride Area at Main & Washington Streets, where you’ll find the Richland Library bus. Head here to hang with other families and give the kids a chance to meet new friends. New this year, Drag Story Time starts at 12 PM and showcases favorite children’s books read aloud, along with a drag performer showcasing artistic expression during the reading.

Keep up with announcements on the full list of headliners + events leading up to the festival (and the official after parties) on the Famously Hot South Carolina Pride Facebook.


For more things to do while you’re in town for the weekend, check out our blog page.