Katie W. Rankin, sales manager
Columbia Regional Sports Council



Thousands invade Columbia, S.C. for War of the Stars competition

COLUMBIA, S.C. - (March 1, 2011) - Columbia Metropolitan Convention Center will host Ultimate Cheerleading Federation and American Cheer X-treme's War of the Stars March 4-6. This is the largest cheer event ever hosted in Columbia. Over 3,000 athletes will be competing in front of 5,000 exuberant fans over the course of the weekend. Expected direct economic impact for this event is over $600,000.



Event times are as follows:

Friday, March 4:
Doors open at 2:00 p.m.
Competition from 3:00-8:00 p.m.

Saturday, March 5:
Doors open at 7:00 a.m.
Competition from 8:00 a.m.-6:00 p.m.

Sunday, March 6:
Doors open at 7:00 a.m.
Competition from 8:00 a.m.-8:00 p.m.

The event is open to the public. Admission for spectators is $10 on Friday. Saturday and Sunday event charge is $20 for one day admission or $30 for both days. Food concessions will be available. Competitors must register before the event dates. For information on registration call 803.749.2998 or visit

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About Columbia Regional Sports Council
The mission of the Columbia Regional Sports Council is to strengthen the area's economy by marketing and selling the Columbia, SC region (City of Columbia, Lexington County, Richland County) as a premier destination for sporting events, partnering with local sports organizations to grow and develop existing events, and by recruiting new events which provide an economic benefit to the region by generating room nights, food and beverage sales, and associated tax revenues.