Partnering with Your Destination Marketing Organization
Experience Columbia SC is a destination marketing organization for the greater Columbia region, including Richland County, Lexington County and the City of Columbia. Primary functions include educating potential visitors of the area's attributes and generating positive perception by placing paid advertising, generating positive media coverage and encouraging community pride in order to increase leisure travel and meetings, conventions and sporting events booked in the destination.
What is a destination marketing organization?
A destination marketing organization, or DMO, is an entity which promotes a tourist destination, responsible for leading and coordinating all marketing efforts on behalf of a particular destination in order to increase the number of visitors to the destination.